January will bring the motorcycling world important final pieces of information about Harley-Davidson’s new Livewire, the motor company’s first production electric motorcycle. I’ve spent a lot of time recently discussing what it’ll take to make Livewire’s launch successful, including what its range and price need to come in at. These are my predictions about what Livewire will cost, how far it’ll go on a charge, and what Harley needs to do for a successful launch and purchase experience.
The Distinguished Gentleman’s Ride is a global-scale charity motorcycle ride that takes place around the world each September. Benefiting men’s mental health and prostate cancer research, it involves over 112,000 riders in 600 cities and 92 countries. The ride raises about $6,000,000 for important charities.
We’ve talked about riding abroad on an adventure, with Europe near the top of our list. In July 2016, we spent two weeks riding through some of the most amazing countryside, villages, town, and cities of seven European countries. One of the unique aspects of this trip was that it was totally unplanned. We had no pre-set route, no agenda. Each day we would decide where we wanted to ride over breakfast and where we wanted to sleep over afternoon coffee.
…idea was to purhase the bike roughly the same distance away as the break-in interval, and choose a route home that was inherently diverse in its speed and riding style to make it easier to follow break-in guidelines. Caldwell, Idaho is about 500 miles from Seattle if you ride directly via the interstates. Nothing could have been further from our plan.
It’s us again. We’re that generation of riders that you got genuinely excited about Project LiveWire when you announced it a year ago. In fact, today marks exactly one year since you detailed your ambitious plan to create an innovative electric motorcycle to help take the motor company boldly into the future.
On Saturday, September 6th 2014, I set off for a weeklong motorcycle ride to see Yellowstone National Park and a bit of Idaho, Montana, and Wyoming. I had never been to Yellowstone before, and planned to meet up with a riding buddy who rode out a few days earlier to spend time with his family in Montana. We didn’t have specific plans to meet up, so I rode out solo with no agenda other than to see Yellowstone and spend a week riding in new places.
June 19, 2014 was a big day for you. It may have been one of the biggest days in the motor company’s history since rolling the first production motorcycle of out a small shed in Milwaukee, Wisconsin in 1903.
You announced a new generation of motorcycles powered solely by electricity: “Project Livewire.”
In doing so, you took on enormous risk…
…since my Dad is having double knee replacement surgery. I figured he might need to either ride in a sidecar or perhaps switch from two to three wheels for a while — like one of those Harley trikes. When I went into the dealership to look at them, I learned that I couldn’t even take one out on a test ride because they require a completely different driver’s license endorsement than a two-wheeled motorcycle. I don’t think that I’d ever own a trike, but the fact that I couldn’t even ride one if I wanted to was… unacceptable.